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1.
Suggested outline of the assignment
Title page
Executive Summary
Table of Contents
Introduction
Company profile
Analysis of the General Environment (PLEST)
Analysis of the Industry Environment (Porter’s
five forces)
Key factors in the external environment
Conclusion
Reference
2.
Marking scheme
Company profile
3 marks
Analysis of the General Environment (PLEST)
(5 x 2 marks) = 10 marks
Analysis of the Industry Environment (Porter’s
five forces)
(5 x 2 marks) = 10 marks
Key factors in the external environment
5 marks
Conclusion
2 marks
TOTAL
30 marks
3.
Key guidelines for the report writing
· The report must be presented in a professional way while
assuming that you are presenting it as Management Consultant for the chosen car
dealer.
· All your sources of information must be clearly
referenced. The assignment must be based on research, using online and global
sources, as well as the material gathered on the ground.
· Your References must include at least 5
published/referenced sources.
· Formatting (Font: 11 pt Calibri; Line spacing: 1.5 lines;
Alignment: Justified format)
· The report should be well-organized, clear and easy to
read, laid out effectively, using headings, sub-headings and paragraphs. The
report should be free from grammatical and spelling errors.
· Plagiarism will NOT be tolerated – The
submitted assignment will be subjected to a similarity check. If plagiarism is
detected, marks will be deducted.
