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In the “Case Studies” section near the end of your textbook, read Case #7, “The Australian Tourist Commission.” Answer the following questions in your own words. If you use any sources in addition to the textbook, please cite your source(s) using MLA format. Use Chapter 5 to help you answer the questions.
The Australian Tourist Commission’s list of objectives and purposes for their study is very long. Identify two from that list that you think could be accomplished using secondary research. Explain your answer.
What is your opinion of the sampling restrictions for the study?
Discuss the possible advantages of using regional focus groups for the study, instead of in-person, one-on-one interviews.