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Please read the Cerenity Sanitizer: Marketing Research for New Product Launch (A) and (B) case and answer the following questions. (Please see attached documents for the reading.
Was the research design used in the study appropriate? Are the findings of the study valid? Have the sample size and sample selection affect the results of the study?
What would be the long-and short-term promotional strategy for Cerenity in the current market situation?
Are there different segments for the product in the market? What is the right basis for segmenting the market for Cerenity?
