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Public relations practitioners use Facebook, Twitter and other internet mediated tools to publicize their client’s activities, products, services, and ideas. They can also use these tools to communicate with key publics in a mobile fashion, to conduct informal research, and to monitor client relationships with key publics. As with all social media channels, practitioners must actively utilize all of these tools to stay on top of key issues that may impact their clients.
Do you think these tools are effective? Do you think people give the same legitimacy to these tools that they typically have given to print and broadcast journalism? How has it changed? What changes do you think are ahead of us?
Please use references provided and one outside reputable reference