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The article “Developing a superior positioning concept for a product, service, idea or experience” highlights what a positioning concept is, the critical elements of a testable positioning concept, and the attributes of those concepts that tend to be superior to those of their rivals. After reading the article, come up with an example of an unmet need (from your own life experience) and provide the problem statement, the solution statement, and the supporting statement. Provide justification for your statements.
